3 Top Tips For Hiring An SEO Company

SEO companies - Which one?

If you have a business and are looking into increase your internet exposure then there are some things you’ll want to consider before hiring an SEO company to optimise your website for the search engines, Firstly, you will want to make sure that the company is not making any guarantees about specific search engine results. Secondly, you will want get your search engine optimisation service at a price that is not through the roof ridiculous. And last but not least, you need to know exactly what process / techniques the SEO consultant is going to take and what methods they plan on implementing, as there are some methods that could seriously hinder your business long term.

When it comes to SEO, it is impossible to guarantee any specific results, like attaining #1 spot on the first page or second of Google etc. Why? Because Google (along with other search engines) never give away their secrets or formula on how they rank websites. If people could easily find out or if Google unleashed their algorithms, then everyone would know exactly how to get a first page listing so all first page results would be taken by companies who paid for this to be done (regardless of there relevancy, quality or popularity). It just wouldn’t work, there are reasons that some pages rank higher than others and many factors are taken into account. Google wants to deliver the websites that they feel will provide the searcher with the closet possible match to what was search for and if they did not perform that then people would stop using them.

SEO is a process and the results are NEVER guaranteed! In fact, there are things that you can do to get “blacklisted” or banned from Google totally if techniques like keyword stuffing these are black hat methods and must be avoided. The best way to do this is if someone guarantees you a specific result…avoid them. No one can guarantee “organic” search engine results for YOUR website. But a good company will employ sound techniques to build your site up and tick the boxes that the search engines are looking for such as keyword research, link building, articles, on page optimisation, Meta and keyword tag correction etc which will increase your rankings.

Second, do a simple price comparison. There are companies that will charge upward of £1000 just for a simple website analysis and that’s before even staring any work, whereas other internet marketing and SEO consultants (like our SEO Edinburgh service) will give you a FREE and honest analysis of your site and a consultation. And make sure that this is explained in terms you understand, don’t be fooled by loads of jargon all SEO can be easily and simply demonstrated or explained.

Finally you will need to determine what the SEO company will actually DO to optimise your website regardless it it’s an ongoing monthly package or a one off deal. And although you don’t want to get ripped off, the cheapest isn’t always the best value for money or give you the best ROI so make sure you know what you are getting for the money. Get a breakdown of the exact services and tasks that are to be performed for the quoted price as this is the only way that you can make an accurate comparison and therefore make an educated conclusion.   Employ the above three tips when looking for an SEO company  then it is up to you to use due diligence and judgement when choosing an SEO consultant for optimising your business website. Search engine optimisation is not something that can be ignored anymore… The internet is too powerful.

How SEO Will Help Your Business Dramatically

Search Engine Optimization aka SEO

is a term that’s gone from being almost completely unknown to being one that is very often used in the business world in under a year’s time. And that’s no surprise, considering that a massive 80% or more of the market is going online searching Google, Yahoo and other search engines to find their products, services and needs as their first action before they look in the Yellow Pages or anywhere else! This has created a tremendous demand for SEO services as business owners realise that if they don’t optimise their websites for Google etc then their competition is going to beat them to it. SEO is such a basic, fundamental and vital task that no business owner wants to leave money on the table by neglecting to act and perform in this area. The increase in demand is clear to see, as business owners scramble to find professionals who can optimize their websites for them.

SEO is not just for big business

Search engine optimisation is no longer seen as something that only big business does as it is effective for and should be employed by any business of any size wanting to stake their claim in the market place. In fact the internet via SEO and other internet marketing techniques is one way small businesses can often out perform their larger but less active competitors.

If you improve your business website’s Google ranking, you are also increasing the exposure that your business will get considerably. SEO is perhaps one of the most profitable and worthwhile investments that a business can acquire. Search engine optimisation does require an initial investment but it can bring you targeted traffic to your website for years to come. And when people find your site, they will be searching for exactly what your business offers making them very likely to become a customer.

It is true that many large national and international corporations are investing millions in their SEO and other internet marketing services. However, locally it is much more affordable to get these services performed for you, as the target market is not as wide and it is much less competitive.

By acquiring an organic search engine listing and improving your search engine positioning overall your business will gain more online exposure and it will have a fighting chance to compete with the other businesses in your niche market, ensuring the survival of your business in the years to come.

SEO - know the basics

What Is SEO & why Is It so Important?

Search Engine Optimization or SEO is an important asset to any business and it is an action that business owners worldwide are looking into doing for their websites. As many business owners know it is quite necessary nowadays to have a strong online presence just to survive as a business and employing SEO is very helpful way to achieve this, especially during this economy. Although SEO can be a confusing subject at first if you are trying to learn it all yourself, it is still crucial to educate yourself on the basics of it now and jump on the bandwagon because it is an asset that no business should ignore.

What is SEO?-The basics

SEO is the term used for optimizing a website so that it shows up on the search engines (Google, Yahoo, Etc) when someone searches for a keyword phrase that is related to their website. If you have a website that is for an Italian restaurant in Edinburgh, you would certainly want your site to show up when people search for “Italian restaurant in Edinburgh ” or anything related, right?   If your website isn’t there, then your competitors’ websites will surely be there and then you can lose out on the traffic and therefore lose money. Why leave money on the table when such a HUGE amount of your market is searching online to find practically everything they need? If you are not there you are giving away targeted traffic straight to your competitors.

So how do you get your website showing up in the search engines for your product or service? There are a few different ways to show up on the first several pages of Google, Yahoo, etc. One of those ways is to do “Pay Per Click” advertising where the business owner pays Google every time someone clicks on their websites listing. This allows them to show up on the first page (depending on how much they’re willing to spend) but it can be very expensive and often not profitable. Also, many people prefer to not click on the results that they know are “paid for” and “sponsored” ads (the ones down the right side of Google for example).   The ultimate way to rank in the search engines is to rank “organically” or naturally, meaning without paying a penny when someone clicks the link to your website. This is accomplished by optimizing your website for certain keyword phrases that have been proven to have a decent search volume, building incoming links to your website, formulating the proper META tags and making sure you have clean HTML code, etc.

Getting the SEO correct for your site will take hiring an SEO specialist to come and give you a consultation and analyse what your site needs and what it already has, as well as if there is anything you may be doing wrong that is penalizing you or preventing you from showing up naturally on Google, Yahoo, etc.   SEO is a long term investment with astonishing results and ROI’s. We have helped companies to achieve 1st page position (many a top 3 listing) on Google with 2 weeks from not ranking at all for their primary keyword e.g “plumber Edinburgh” and has in return resulted in exponential growth for many. It is also necessary for any business — large or small — to invest in creating a strong presence on the internet via SEO as well as other internet marketing strategies, article marketing, link building, social media marketing, blogging and more.

Simply get in touch with us to give you a consultation or a basic rundown of what you need done to your website to make it work for you and generate you more business and more money.   By making your website optimised for your target market and more search engine friendly you will be ensuring long term success for your business and SEO is a great place to start.

Octobers Video Competition Winners

Thank you everyone for all the entries

The winners for this months video competition are:

Duncan MacLeod - www.duncanmacleodrsw.com (site under construction)

Sarah Heron - www.beautyqueenedinburgh.com

Ben - www.bensgutters.com

Outhouse - www.outhouse-edinburgh.co.uk

Claire O’Grady - www.basilpaterson.co.uk

Congratulations everyone!! We will be contacting all winners real soon.

Exploting the Power of online Video Marketing

Exploiting The Power of
Online Video Marketing

If you are looking for ways to economically target internet traffic and promote your business online, launching a YouTube.com video marketing campaign is one of the cheapest, easiest and most efficient ways to generate massive traffic to your website.

Your video can contain just about any content that you wish – within the bounds of legal propriety of course – and YouTube.com along with other video websites will host and display your video for free. While this is exciting in itself, the really exciting thing about online video marketing on YouTube.com and other video sites, is that videos posted on these sites rank extremely well in the search engines.

In short, by posting video on YouTube.com, you can take advantage of the immense size and search engine power of that site to boost your own website and your own business profile on and offline.

YouTube.com recently announced that it shows over 100 million videos each day. Imagine if you were reaching only a tiny portion of that crowd of viewers, say much less than one percent. You could still potentially expose your business to over 5000 viewers a day!

Can you image if 5000 people saw your sales message each and every day?

One of the great things about video marketing right now is that there are many Scottish never mind Edinburgh businesses that have not yet jump onto this opportunity so it is leaving YOU the chance to exploit this for your local market without much competition.

Designing videos for posting on YouTube and.com and other online video services is one of the most effective ways to create highly targeted advertising for your business and services without spending a fortune on promotional materials.

Ask us about our video promotion package and get your message in front of thousands of people today!

Don’t wait too long before you get some video for your website, jump on board now while video marketing is still under used.

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