A website makes it easy to test the market for a new idea, product, or service making expansion more efficient. For those who have already evolved past the newbie stage of marketing, and have a solid foundation built with products already selling, now is the time to build on that success by bringing further products and services to the market. It will be a good idea, in the initial instance, to build on a successful project by staying within that niche and producing something related. This can either be a standard upsell product offering a more comprehensive solution to the problem, or it can be a cross sold report of the same value attacking a related issue.

Because a business website is so cheap and easy to set up, it gives you the ideal chance to test a market before you make a firm commitment and invest serious money. Websites can be set up in a matter of hours, and tested very quickly if you are prepared to spend money on pay per click advertising. Within a few short days, you will have the results of your testing, so you can decide where to go next. If you are not wanting to invest in pay per click, you will need to put in more work to drive testing traffic to the site. One other possibility which is rarely mentioned is to take articles which you have already submitted to the directories, and change the resource boxes so that they point to the new site. If the articles are getting a reasonable number of page views, you will get some initial testing traffic.

You can test this traffic by selling an affiliate product, which will mean that you have no expenses involved in producing a product of your own,. For a truer test, you can produce your own cheap report in a matter of a few hours. The most significant test will be a test of your opt in rate, as this should be the primary concern of a business website, even above the concern of selling an immediate product. If you want to offset the expense of running a pay per click campaign, you can always make a one time offer of a short report to anyone who signs up to the list. Provided the revenue from the small report covers the expense of your advertising campaign, you are effectively building a list for free.

A business website also makes it easy to split test your sales page and marketing campaign. It is not difficult to direct a certain percentage of your traffic to a near identical sales page, with just one major feature changed, and measure whether or not the change increases sales or opt ins. By continually testing and challenging your control sales page, you can increase your conversions on an ongoing basis. You should keep your control page the same, until it is beaten by another page. That page will then become the new control, against which other pages are tested. This ability to test and track is one of the most significant features of a business website.

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