What Is SEO & why Is It so Important?

Search Engine Optimization or SEO is an important asset to any business and it is an action that business owners worldwide are looking into doing for their websites. As many business owners know it is quite necessary nowadays to have a strong online presence just to survive as a business and employing SEO is very helpful way to achieve this, especially during this economy. Although SEO can be a confusing subject at first if you are trying to learn it all yourself, it is still crucial to educate yourself on the basics of it now and jump on the bandwagon because it is an asset that no business should ignore.

What is SEO?-The basics

SEO is the term used for optimizing a website so that it shows up on the search engines (Google, Yahoo, Etc) when someone searches for a keyword phrase that is related to their website. If you have a website that is for an Italian restaurant in Edinburgh, you would certainly want your site to show up when people search for “Italian restaurant in Edinburgh ” or anything related, right?   If your website isn’t there, then your competitors’ websites will surely be there and then you can lose out on the traffic and therefore lose money. Why leave money on the table when such a HUGE amount of your market is searching online to find practically everything they need? If you are not there you are giving away targeted traffic straight to your competitors.

So how do you get your website showing up in the search engines for your product or service? There are a few different ways to show up on the first several pages of Google, Yahoo, etc. One of those ways is to do “Pay Per Click” advertising where the business owner pays Google every time someone clicks on their websites listing. This allows them to show up on the first page (depending on how much they’re willing to spend) but it can be very expensive and often not profitable. Also, many people prefer to not click on the results that they know are “paid for” and “sponsored” ads (the ones down the right side of Google for example).   The ultimate way to rank in the search engines is to rank “organically” or naturally, meaning without paying a penny when someone clicks the link to your website. This is accomplished by optimizing your website for certain keyword phrases that have been proven to have a decent search volume, building incoming links to your website, formulating the proper META tags and making sure you have clean HTML code, etc.

Getting the SEO correct for your site will take hiring an SEO specialist to come and give you a consultation and analyse what your site needs and what it already has, as well as if there is anything you may be doing wrong that is penalizing you or preventing you from showing up naturally on Google, Yahoo, etc.   SEO is a long term investment with astonishing results and ROI’s. We have helped companies to achieve 1st page position (many a top 3 listing) on Google with 2 weeks from not ranking at all for their primary keyword e.g “plumber Edinburgh” and has in return resulted in exponential growth for many. It is also necessary for any business — large or small — to invest in creating a strong presence on the internet via SEO as well as other internet marketing strategies, article marketing, link building, social media marketing, blogging and more.

Simply get in touch with us to give you a consultation or a basic rundown of what you need done to your website to make it work for you and generate you more business and more money.   By making your website optimised for your target market and more search engine friendly you will be ensuring long term success for your business and SEO is a great place to start.


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